Three of the Best Books for Restaurant Marketing

Jun 18, 2021
Blog

Introduction

Welcome to D-Ticket Designs, a leading name in the Computers Electronics and Technology - Graphics Multimedia and Web Design industry. In this blog post, we will share with you three of the best books for restaurant marketing. Whether you are a seasoned restaurateur or just starting out in the business, these books will provide you with invaluable insights and strategies to successfully promote your restaurant and attract more customers.

1. "Restaurant and Bar Marketing: The No-Nonsense Guide to Improving Guest Counts" by Erik Shellenberger

In this highly acclaimed book, Erik Shellenberger takes you on a comprehensive journey through the world of restaurant marketing. The author, an experienced marketing expert, shares his unique insights and strategies to help restaurant owners and managers boost their guest counts and ultimately increase revenue.

Shellenberger covers a wide range of topics, including branding, online marketing, social media, customer experience, and more. The book is packed with practical tips, case studies, and real-life examples that will resonate with restaurant owners looking to enhance their marketing efforts.

With its no-nonsense approach and actionable advice, "Restaurant and Bar Marketing" is a must-read for anyone in the foodservice industry who wants to take their marketing skills to the next level.

2. "Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next New Hot Spot" by Roger Fields

If you're a numbers person, this book is for you. In "Restaurant Success by the Numbers," Roger Fields, a CPA and former restaurant owner, shares his financial expertise and business acumen to guide restaurateurs through the financial aspects of running a successful restaurant.

Fields covers a wide range of financial topics, including budgeting, pricing strategies, cost control, and maximizing profitability. This book is a comprehensive resource for anyone looking to better understand the financial side of the restaurant industry.

Fields' writing style is engaging and easy to follow, making complex financial concepts accessible to readers without a financial background. "Restaurant Success by the Numbers" is a must-read for restaurant owners, managers, and aspiring entrepreneurs who want to make informed financial decisions to drive their business forward.

3. "Crush It!: Why NOW Is the Time to Cash In on Your Passion" by Gary Vaynerchuk

Although not specifically focused on the restaurant industry, "Crush It!" by Gary Vaynerchuk is an inspirational and motivational book that can help restaurant owners think outside the box and tap into their passion to achieve success.

Vaynerchuk, a renowned entrepreneur and social media expert, emphasizes the power of personal branding and leveraging social media platforms to build a loyal fan base for your business. While this book may not provide the same level of industry-specific advice as the previous two recommendations, it offers a fresh perspective on marketing and entrepreneurship.

By combining Vaynerchuk's strategies with the techniques discussed in the other two books, restaurant owners can create a strong online presence and effectively market their establishments to a wider audience.

Conclusion

Thank you for taking the time to explore these three highly recommended books for restaurant marketing. Every restaurateur should strive to continuously improve their marketing skills to stand out in today's competitive landscape.

At D-Ticket Designs, we are dedicated to helping you succeed in promoting your restaurant. Whether you're in need of stunning web design, eye-catching graphics, or multimedia solutions, our team of experts is here to assist you. Contact us today to learn more about how we can elevate your restaurant's marketing strategies to new heights.

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